![]() Remember: a Pardot Campaign is not the same as a Pardot list, which are what marketers use in Pardot to collect and segment Prospects for use in marketing campaigns. If a Prospect’s Pardot Campaign was allowed to change each time a Lead / Contact was added as a Campaign Member on the Salesforce side, it would result in chaos. Therefore, it makes sense that Campaign Member Sync is one-way, in order to preserve the Prospect’s ‘first touch’ that Pardot Campaigns are responsible for recording. These are just a couple of examples!Īs Campaign Member sync is one way, adding Leads / Contacts to Salesforce Campaigns will not add their associated Prospect record to the Pardot Campaign – regardless of whether the Salesforce and Pardot Campaigns are connected.Ī Pardot Prospect can only be associated with 1 Pardot Campaign. Often data is added from Salesforce, or marketing assets in Pardot have the incorrect campaign associated to them. It’s a Pardot to Salesforce sync: one way from Pardot Campaign to Salesforce Campaign. The Lead / Contact’s ‘first touch’ will be updated to that campaign – the first interaction with your brand.With Campaign Member Sync enabled, the Lead / Contact record will be added to the Salesforce campaign as a campaign member with status ‘Connected’. ![]() The Prospect record syncs with Salesforce as a Lead / Contact.The Prospect will get assigned to a user.For example, if the Prospect converted by submitting a form, their source campaign will be the campaign associated to that form. A new Prospect is created, associated automatically with a Pardot Campaign.The ideal Campaign Member Sync flow goes like this: Then you can enable ‘Member Sync’ in your Pardot Account settings. I think the majority of readers are well-versed on the differences between Pardot and Salesforce campaigns – but it’s worth recapping if you’re a little rusty.įirst of all, you must have Connected Campaigns enabled. Here you will find what you need to know about the ‘Campaign Member Sync’ feature – how it works, its advantages, and its current limitations. Luckily, this post covers clears up that ambiguity.
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